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Ottawa BlackJacks launch national campaign called 'Road to the Chip'

The campaign is in celebration of the 2022 CEBL championship weekend set to take place in the nation's capital from August 12 until August 14.
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Executives of the Canadian Elite Basketball League (CEBL) and the Ottawa BlackJacks announced a new national campaign titled the 'Road to the Chip' on May 4. From left to right, Mike Morreale, commissioner and chief executive officer of the CEBL, Michael Cvitkovic, president of the Ottawa BlackJacks and Jevohn Shepherd, general manager of the Ottawa BlackJacks. Photo by Danielle Bain.

The Ottawa BlackJacks, in partnership with the Canadian Elite Basketball League (CEBL), launched a national campaign called the 'Road to the Chip' on May 4. 

The campaign is in celebration of the 2022 CEBL championship weekend set to take place in the nation's capital from August 12 until August 14. The 'Road to the Chip' reflects each team's journey to the championship weekend and ultimately, the CEBL championship trophy.

"Our fourth season will be one of great stories, amazing basketball, and fabulous events from coast to coast," said Mike Morreale, commissioner and chief executive officer of the CEBL. "For all our passionate fans, we are proud to bring this energy and excitement to our venues, national broadcast partners, CEBL and social media channels so you don’t miss a minute of action."

Just before championship weekend, a number of different events will be held to get the community excited. Musical acts, artists, and community events will be showcased throughout the city to support the semifinals and championship game.

The CEBL added three new teams this year including the Montreal Alliance, Newfound Growlers, and Scarborough Shooting Stars, bringing the league total to 10 teams.

"We want continued growth," said Jevohn Shepherd, general manager of the Ottawa BlackJacks. "We're creating more opportunities for players and more importantly, Canadian players."

This season will be the first full season with basketball fans at TD Place for Ottawa's basketball team. The 'Road to the Chip' logo will be featured on centre court, and campaign merchandise will be available for fans to purchase at all home games in Ottawa. 

"Hosting the CEBL championship weekend in our city is a tremendous honour," said Michael Cvitkovic, president of the Ottawa BlackJacks. "This event will provide the Ottawa BlackJacks the opportunity to show the rest of Canada that our community is a true basketball city."

The 'Road to the Chip' begins May 25 for the Ottawa BlackJacks in a home opener against the Fraser Valley Bandits.

"I think it's the perfect place for championship weekend to help continue to build and grow that culture in this city," said Shepherd.

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