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Ottawa Food Bank getting boost from Loblaws card donations

Executive Director Michael Maidment has seen about 40 cards donated at the OFB, but adds that residents are making donations in other ways.
The Loblaws flagship location on Carlton Street in Toronto on Thursday May 2, 2013. Loblaw Companies Ltd. is buying the Shoppers Drug Mart chain for $12.4 billion in cash and stock. (Aaron Vincent Elkaim, The Canadian Press)

Loblaws' gift card campaign is paying off for the Ottawa Food Bank, as it has seen $1,000 worth of gift card donations over the last month or so.

After being found guilty of price-fixing bread for more than a decade, the corporation started to offer consumers $25 gift cards.

But Executive Director at the Ottawa Food Bank Michael Maidment told The Rick Gibbons Show on 1310 NEWS, people have not only been dropping cards off at their 1317 Michael St. headquarters.

"Some people are just going to our website and making a $25 donation. Some people are donating a little bit more than that," he explained. "Other people are telling us that they're going into the store, they're using the gift card to buy goods and then donating them into the red bins that we have at Loblaws stores right across the city."

Maidment added that those are all great ways to make your Loblaws gift card count, but the money does go farther in the hands of the food bank. Every dollar donated to OFB equals $5 of food.

"The prices that we get are certainly lower and we do work with [the National Grocers Association], which is a part of the Loblaws corporation," said Maidment. "So we can certainly bundle those cards together and use them for our regular purchases that we're making every month there."

Loblaws customers have most recently become upset over news that the corporation is now asking for photo ID in order for them to obtain a $25 gift card.

Listen to the full interview with Michael Maidment on The Rick Gibbons Show:


Mike Vlasveld

About the Author: Mike Vlasveld

Mike Vlasveld, Digital Editor, CityNews Ottawa & the Valley
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