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Startup and Slay again looking to amplify voice of diverse women entrepreneurs

The digital series, put on by How She Hustles and sponsored by Rogers Sports and Media, is highlighting startups from across the country for a second year.
Stock photo.

Applications are open for the second edition of Startup and Slay, a digital initiative which looks to highlight the work being done by women who have started their own businesses and are thriving in a year fraught with uncertainty.

"These are turbulent times with both the COVID-19 pandemic and the acknowledgement of the toll racism has taken on communities of colour -- particularly in the areas of business and simply trying to make a living," said Emily Mills, founder of How She Hustles/Startup and Slay. "With this digital series we are hoping to change how we perceive entrepreneurs in this country and broaden that definition so more people can see themselves reflected."

The national call out is to self-identified women entrepreneurs from diverse and underrepresented communities to share their stories of starting and scaling a small business in Canada. 

How She Hustles welcomes applications from non-binary entrepreneurs while working on a more gender inclusive framework.

Many businesses have had to pivot and change their game-plan to adjust to the current economic climate, social distancing rules and doing business virtually. How She Hustles says it wants to hear how women-led businesses have been able to keep afloat and, in some cases, increase their productivity during the pandemic. 

The selected entrepreneurs will be featured in weekly live streamed video chats during October’s Small Business Month. 

Applicants have until July 31 to share their story.

Last year, Startup and Slay evolved into a national digital video series. Out of more than 100 applicants from five difference provinces and 30 different communities, six Canadian businesses were selected to share their journey on camera. They were also provided opportunities to share their stories with media outlets and at panel and networking events in Toronto during Small Business Week. 

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