The fundraiser for the Ottawa Food Bank by acclaimed hip-hop group Wu-Tang Clan has already proved successful, just days into the initiative.
The t-shirt, which features Ottawa's name over the group's classic yellow logo, has raised over $60,000 for the Ottawa Food Bank on the first day of the initiative alone.
Adam Miron, co-founder of HEXO Corp, says Wu-Tang Clan felt inspired to do more for the city after a viral tweet of support from the group gained the food bank over $280,000 in early April.
"For a long time now, they've been pushing for a message of a better tomorrow and this is exactly what that means," Miron said.
The t-shirt, sold for $40, is available at ottawa.36chambers.com, along with a vegan "Protect Ya Hands" sanitizer for $28 and a power bowl from local spot Pure Kitchen.
The website says that 100 per cent of the proceeds go towards the Ottawa Food Bank.
The t-shirts are available in sizes up to 4X-large.