The Ottawa Senators are updating their primary logo with a modification on its original 2D logo, from its early '90's National Hockey League launch.
The team says fans, partners and players have clamoured to see the old logo return, and it will be part of a "new identity" and overall uniform change, with those details set to be revealed prior to the NHL Draft on Tuesday, October 6.
"It is time for the Senators to return to our roots," said Mr. Eugene Melnyk, owner of the Sens. "The fans of this great franchise have high expectations. We have heard from our fans, our partners and our players, and we have listened. It is time to return to our heritage, but in a bold, new manner. The Senators have a rich history in our community, and we are ready for the next chapter to begin."
The hockey club explains, "The familiar two-dimensional profile of the Roman soldier makes its return, with gold trimming replacing the original logo's red on the cape. The gold semi-circle with laurel leaves, which anchors the logo, makes its return and increases its association with the letter "O." The new logo replaces the modernized version of the logo that was first introduced prior to the 2007-08 season."
The Sens will not be using a secondary logo for the 2020-21 season.
"A logo is an important part of any teams' identity, but it isn't the only part," said Anthony LeBlanc, president of business operations of the Ottawa Senators. "The way this logo will be incorporated into our updated uniforms is the mark of a winner. It is time to start our new chapter of hockey excellence. A chapter that will make Sens fans in the capital region proud. We very much look forward to the unveiling of our new home and away uniforms on October 6."
Further details of the new uniform unveiling are expected to be released leading up to October 6.