Bananas are the cheapest fruit around, and Canadians eat them by the millions. In fact during the pandemic and our current spike of inflation, bananas have only become cheaper—one of just a handful of foods to do so. But even still, some Canadians are choosing to pay more for their bananas. Why?
The answer involves a long and difficult history of the banana trade, and a Montreal company with one goal and a slick marketing team trying to change how we buy our bunches...
GUEST: Deborah Aarts, reporting in the Globe and Mail's ROB magazine
