Campaign criticizes Zellers workers being let go

WINNIPEG – A national campaign taking aim at Target’s plans to let go thousands of Zellers workers has arrived in Winnipeg.

Billboards in support of the Target Fairness campaign, launched by Canada’s largest private-sector union, are now dotting the city.

They are part of a movement launched by the United Food and Commercial Workers in January.

It aims to raise awareness that U.S.-owned Target plans not to keep former Zellers workers when the company takes over more than 100 outlets in Canada as part of a lease-takeover from Hudson’s Bay Co., which owns Zellers.

Derek Johnstone of the Toronto office of the UFCW says Target has tried to “dehumanize” the issue by saying it’s a real estate transaction.

Target spokeswoman Lisa Gibson agrees the deal is real estate-based only, adding that Target did not buy Zellers outright

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