More Canadians eating breakfast on the run
Posted Apr 19, 2012 08:24:51 AM.
This article is more than 5 years old.
TORONTO – A market research group says more Canadians eat breakfast on the run — and it’s the 20-something group that’s driving the trend.
But as the so-called millennial generation ages, the people who now fall into the 19-35 age range will also be looking for healthier options to easily eat during their morning commute.
A study by the N-P-D Group shows growth among quick-service restaurants for the morning meal because more Canadians don’t stop in their own kitchens before they head out the door.
The study finds nine per cent of the population prefers to pick up breakfast at outlets such as Tim Hortons or McDonald’s, and this has led to a 14 per cent increase in breakfast sales in the past year.
N-P-D says if food outlets want to profit from the trend, they’ll need to offer menu items that target millennials.
N-P-D says as the millennials age they’re expected to be more concerned about nutrition.
So, there will be more demand for breakfast items that are low in calories and come in smaller portion sizes.
Within the next five years, healthy breakfast servings are expected to increase by more than 11 million servings among millennials.
