Town of Renfrew unveils new logo, branding

By Anil Jhalli

A new logo and branding initiative have been approved for the Town of Renfrew.

The Town revealed its new logo and slogan on Wednesday, Nov. 15 after months of consultation and feedback regarding a new branding strategy.

“We are excited to unveil the new branding for the Town of Renfrew,” said Mayor Tom Sidney. “The logo has an updated look and reflects the growth and modernization in our community while highlighting our rich history.”  

The new branding was developed in collaboration with Syntax Strategic Marketing, and started with a survey in July 2023 that circulated to members of council, staff, and representatives from the local business community.

Based on feedback, Syntax presented several concepts to committee members in August, followed by a public survey in September.

“The changes to our visual identity will continue to enhance civic pride and create a brand that attracts visitors, new residents, employers and investors,” said Reeve Peter Emon.

The official motto for the Town of Renfrew will remain ‘Let It Flourish’, and the new slogan will be ‘Bridging Charm and Convenience’.

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