City launches road safety ad campaign

The City of Ottawa has launched a new ad campaign with an aim to improve road safety.

The idea behind the ‘Time is Precious’ ad campaign is to highlight bad behaviour on the roads, including impaired and distracted driving, as well as aggressive driving (speeding), failing to yield to the right of way, following too closely and disobeying traffic controls.

Between 2017-2021, 67 per cent of the 673 fatal and major injury collisions involved high-risk driving behaviours.

This campaign, which is guided by the City’s Road Safety Action Plan in partnership with the Ottawa Police Service (OPS) will focus on education around these driving behaviours, with a targeted theme each month.

The emphasis area for December is impaired driving.

“We have a goal to make Ottawa safe for everyone, especially on the road,” said Mayor Mark Sutcliffe. “With this new ad campaign it’s about making the right choices. Drive safely – no distractions, no phones, no drugs, or alcohol – it’s that simple.”