The COVID-19 pandemic and its subsequent lockdown had a profound impact on a vast number of businesses. But while many floundered, digital marketing agency dNOVO Group thrived, refusing to let crisis hinder client success.
For any established company, the challenges brought about by the pandemic may have seemed overwhelming.
Guided by entrepreneur and founder Shamil Shamilov, dNOVO took flight in December 2019, just a few months before the start of the North American coronavirus shutdowns. The Turnkey Digital Marketing Agency quickly realized that with the world locked down, the need to get their clients’ marketing messaging out was now more important than ever.
Legal marketing is dNOVO’s main focus, although its extensive portfolio of clients includes those in the medical, dental and home improvement sectors.
Working from offices in Toronto, Vancouver and Chicago, the agency takes a holistic approach to the integrated digital needs of small and medium businesses in Canada and the United States.
When the pandemic hit, many lawyers moved from the office tower to the home office. This paradigm shift meant learning to pivot or risk falling behind.
Many legal professionals discovered that since COVID made it impractical for the client to come to them, they had to find a way to reach the client. More than ever, they began to rely on their websites to be their business cards.
The website is arguably the first point of contact for potential clients seeking legal advice.
It is not enough, however, to simply build a website.
Without a marketing plan and search engine optimization (SEO) specialists to drive results, a website can end up lost on the internet wilderness. And that’s where dNOVO comes in.
“A website is the pinnacle of today’s marketing. We design and develop them with brand awareness and client conversion in mind,” says Shamilov, who enjoyed years of digital marketing success at the helm of Nova Solutions and Nova Medical 360, helping to grow the company and its subsidiary into one of Canada’s renowned digital marketing agencies.
With dNOVO, he has created a new, customer-centric, digital marketing agency whose differentiating feature is its turnkey, concierge style digital marketing solutions with the main focus on the customer.
Shamilov says internet marketing is an “inexpensive yet powerful way to market your brand.
“But, in a world where millions of businesses compete, it is vital that your brand stands out,” he says.
“This is where turnkey online marketing plays a vital role. dNOVO’s approach to Internet marketing works holistically to ensure that all the elements in your marketing plan work together to build your brand.”
Shamilov tells clients that SEO takes time, those who stick with the plan will see an increase in website traffic and will boost their rankings.
Clutch, a data-driven field guide for B2B buying and hiring decisions, ranks dNOVO among the top SEO companies in Ottawa.
“dNOVO Group is pretty sharp and will get you up there in ranking,” one reviewer writes.
“Managing everything from website maintenance to Google Ads updates, dNOVO Group has spurred lead generation and web rankings efforts. They actively participate in milestone planning sessions and keep up with a fast-changing industry and environment. Customers can expect a sharp partner.”
dNovo gives their clients a 360° view of every aspect of their business, allowing for a cohesive and fully integrated digital marketing strategy. It is aimed at optimizing conversions and retaining customers through engaging, customized websites, SEO-optimized content and informative video footage.
The creative team also develops a captivating social media strategy, focused on fast-tracking visitors to client websites. The result is increased traffic through improved organic and paid search results.
Yegendorf and Associates, a leader in personal injury law in the Ottawa Valley, experienced the dNOVO difference firsthand.
The firm had several duplicate versions of its website on different domains but lacked a mobile version and elements to encourage conversion.
dNOVO went to work, keeping the overall look while amalgamating several duplicates and optimizing the website for modern-day use. The agency also improved online exposure and positions through Search and Business Places Optimization.
In dNOVO, Yegendorf and Associates found a legal marketing agency that understood their business goals and ambitions and could take charge of everything in one package; social media, SEO and website design.
The dNovo Group offers:
- Online lead generation
- Web design/development
- Paid Search Advertising
- Search Engine Optimization
- Social media marketing
- Content marketing
- Videography/video marketing
- Law firm practice management
While its prime focus is to serve leading legal firms in Canada and the United States, the dNovo Group also enjoys success in other professional fields.
Proof of the agency’s versatility is its association with Mike Holmes, famous for the television shows, Make it Right and Holmes on Homes.
“The main purpose of the Group is driving brand awareness and creating a memorable online experience that will keep attracting new customers to the website,” says Shamilov.
“The creative team at dNovo strives to help businesses to leverage every aspect of the digital marketing environment. They aim to design a marketing plan that supports the overarching business objectives.”
If you’re interested in learning more about digital marketing for law firms, call dNovo Group at 1 855 908 0588, or visit www.dnovogroup.com.