Henderson, Golf Town, extend partnership
Posted Aug 24, 2022 08:00:00 PM.
Canada's winningest professional golfer of all time, Smiths Falls' own Brooke Henderson, and Canada's largest golf retailer, Golf Town, announced on Aug. 24 that they are extending a longstanding partnership for another three years.
The partnership between Henderson and Golf Town builds on their collective goal to grow the game and bring increased attention to the significant contributions female players make to golf. Brittany Henderson, Brooke's sister and caddie, has also signed on to become a brand ambassador for Golf Town.
“When I started this journey with Golf Town, I could not have imagined the things we would accomplish together,” said Brooke. “I've seen first-hand how Golf Town's involvement goes far beyond helping Canadians find the right equipment. Their passion for bringing the sport to more juniors and women has allowed me to connect with golfers young and old, across the country.”
The Canadian golfer noted she is proud of the 'Brooke Brigade', which was launched in 2017 and brings junior players together to support Brooke and grow the game of golf. Through dedicated viewing sections at tournaments and appearances at Golf Town locations, the 'Brooke Brigade' aims to provide unparalleled access to, and inspire juniors to find joy in the game of golf. Together, Brooke and Golf Town plan to expand programming with the goal of creating more opportunities to diversify and grow the game that has given Brooke domestic and international success.
“We are overjoyed to continue this incredible partnership with Canada's most decorated professional golfer. For us, Brooke, Brittany, and all of Team Henderson represent all the best of what golf can be,” says Frederick Lecoq, chief marketing officer with Golf Town. “On and off the course, through their performance, commitment to inspiring golfers of all ages, and passion for growing the game, Team Henderson is a Canadian family golf story that Golf Town is so proud to be a small part of. We look forward to continuing our partnership together and seeing what we can do to help build the game in Canada.”
