What exactly is ‘Canadian content’ in 2024?

By Analysis by The Big Story podcast

In today’s The Big Story podcast, the CRTC decided last week to levy a tax on the Canadian revenue made by the giant streaming services. This money will ostensibly go towards supporting Canadian creators and improving Canadian content … which is what exactly?

This is where Bill C-11 gets interesting, because streamers already spend a ton of money-making content in Canada, or purchasing stories and IP created by Canadians. 

Michael Geist is the Canada Research Chair in Internet and E-Commerce Law at the University of Ottawa. “[The CRTC] say it’s going to amount to about $200 million a year. That is admittedly a far cry from the kinds of claims the government was making when Bill C-11 was being debated,’ said Geist. 

So, who will end up paying for the tax on those services — American corporations or, as some experts have warned, all of us, with rising Netflix prices?

You can subscribe to The Big Story podcast on Apple Podcasts, Google and Spotify. You can also find it at thebigstorypodcast.ca.

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